‘We are now obliged to …. return to that pandemic and apparently incurable social disease known as Association Football. We return from the loyalty and fair play of our cyclists, rowers and runners to that vast carnival of cheating, brutality and avarice known as the Premier League. We return from one vision of our country, personified by the decency and charm of Brad and Jessica, Laura and Mo, to that other isle, full of the noises made by John Terry, Wayne Rooney and Joey Barton. ‘
Geoffrey Wheatcroft, The Guardian, 16th August, 2012
The above may be distinctive in its florid pomposity but the sentiments are by no means unique, and in fact seemed to form a good 10% of Olympic commentary, on screen and online. John Inverdale, two-shirt-buttons-down, his golf-club compering of the Olympics athletics in full flow, let rip an audible sigh of moral superiority when BBC cameras focused in on spectator Frank Lampard. ‘And to think the football season starts only next week,’ he sighed.
Now our beautiful Olympic bubble has indeed been burst by football: ubiquitous, gauche, dirty, ugly football. The once ‘Beautiful Game’, now apparently bastardised and corrupted beyond salvation, has only gone and started up again to remind us that the Olympics was but a fortnight. Football is forever. It never bloody stops.




